Campaign management
Setup, launch and ongoing optimisation of Google Ads and/or Meta Ads campaigns, including conversion tracking and reporting.
- campaign structure and ads
- conversion setup
- budget optimisation
- monthly report
Google Ads · Meta Ads · Analytics · Conversions
We run advertising on Google, Facebook and Instagram so you can see the path from a click to an enquiry. We set up campaigns, conversion tracking and lead delivery to your CRM — so the budget goes where it brings customers.
Why it matters
Clicks and impressions are easy to buy. It is harder to make sure the ads bring people who actually want your offer — and to know which campaign brought them.
NEXALYQ connects advertising, your website and analytics into one process: we choose the channel and message, check that the website delivers on what the ad promises, measure real enquiries and shift the budget based on that data.
Scope of work
Keyword research, campaign structure, negative keywords, ad copy and assets for people who are already looking for your service.
Visual campaigns and remarketing where they make sense for your industry and budget — with control over traffic quality.
Audiences, formats, creatives and lead forms for people who are not actively searching yet.
We configure GA4, Google Tag Manager and events: form submissions, phone clicks, e-mail and messenger contacts.
We check that the offer is clear, the page works on mobile and the form is simple. Website changes are agreed separately.
We regularly analyse results, test ads and move budget away from campaigns that do not bring enquiries.
Customer journey
Google or Meta shows your offer to the right audience.
The visitor sees what the ad promised and knows what to do next.
A form, call or message is recorded as an event.
The enquiry reaches your team with its source and campaign name.
You see which campaigns bring customers and which only cost money.
How we work
We define the goal, region, seasonality, competition and what a valuable customer looks like for you.
We set up conversions, campaign structure, audiences, ads and — if needed — the CRM integration.
The first weeks are about collecting data: keywords, audiences, cost per enquiry and lead quality.
We scale what works, switch off what does not, and share the results in a clear monthly report.
Tools
We work in your own ad accounts — access and data stay with your company. We connect campaigns with analytics and CRM so budget decisions are based on enquiries, not just clicks.
If your website is not ready for ad traffic, we can improve it or build a landing page as a separate service.
Transparency
Fees and budget
There are two separate costs: our fee for managing the campaigns and the ad budget you spend directly with Google or Meta. We agree on channels, scope and budget after a conversation, taking into account your industry, location and competition.
Setup, launch and ongoing optimisation of Google Ads and/or Meta Ads campaigns, including conversion tracking and reporting.
Money spent on ad impressions and clicks. You pay it directly to Google or Meta — it is not included in the management fee.
Advertising is a process of testing and optimisation, not a guarantee of an enquiry after every click. Website changes and landing pages are priced separately.
FAQ
Google Ads works well when customers are actively searching for your service. Meta Ads helps you reach people who are not searching yet but match your customer profile. A combination of both often works best — we recommend the mix after analysing your offer.
Approximately from 1,500 PLN per month, but it depends on your industry, region and competition. After the analysis we recommend a budget and explain what you can expect from it.
Campaigns start working as soon as they are launched, but the first weeks are about collecting data and optimising. More stable results usually appear after 1–2 months.
Yes. We work in your company's accounts or create them in your name. Access, campaign history and data stay with you, including after our cooperation ends.
Yes. We start with an account audit: structure, conversion tracking, keywords and spending, and then propose a plan of changes.
Yes. We can send leads from website forms and Meta lead forms to your CRM together with the source and campaign name, so you can see which ad brought the customer.