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GEO · AI visibility · ChatGPT · Brand citations

Generative engine optimization for visibility in ChatGPT and AI answers

We prepare your website and content so that your brand is clearly understood, easy to verify and can be cited by ChatGPT, Google AI Overviews, Copilot and other generative systems.

Order a GEO audit View the scope
  1. 01Technical accessibility for AI
  2. 02Clear entities and facts about your company
  3. 03Content ready to be cited
  4. 04Measuring visibility and sources

What GEO is

SEO earns rankings. GEO helps earn citations

Generative Engine Optimization extends proven SEO practices to AI-powered search. The goal is to increase the likelihood that a system recognises the company, correctly understands its offer and uses a trustworthy website as a source for its answer.

There is no single tag or file that guarantees visibility in ChatGPT or AI Overviews. Effective GEO combines indexing, content quality, consistency of brand information, structured data, expert experience and regular measurement.

Implementation scope

What we review and optimise

  1. AI crawler access

    We check robots.txt, indexing, the sitemap, canonical tags, snippet rules and access for Googlebot, Bingbot and OAI-SearchBot.

  2. Company entity

    We organise the name, offer, location, contacts, specialisations and links between the company, services and experts.

  3. Content for answers

    We create clear definitions, comparisons, processes, pricing information and answers to real customer questions — without artificial keyword repetition.

  4. Evidence and experience

    We strengthen pages with real examples, methodology, authorship, results, limitations and up-to-date information.

  5. Structured data

    We configure Organization, Service, Product, Article, Breadcrumb and other relevant schema types according to the page content.

  6. Citation monitoring

    We set up measurement of visits from AI services, a set of test questions, monitoring of cited URLs and a content update cycle.

How AI chooses a source

A website must answer clearly and be verifiable

Example customer question

Which company in Warsaw can connect a WordPress website with a CRM and n8n automation?

What an AI system should find

  • A clear offer, location and area of operation
  • A dedicated service page
  • A description of the process and technologies
  • Real projects
  • Consistent company data
  • Up-to-date information
  • Credible confirmation beyond your own site

Process

From diagnosis to a measurable GEO programme

  1. 01 · Audit

    We check visibility

    We analyse crawling, indexing, entities, priority questions, competitors and current citations.

  2. 02 · Strategy

    We choose topics

    We link customer intent with services, company knowledge and the questions the brand can answer credibly.

  3. 03 · Implementation

    We organise the site

    We improve structure, content, company data, schema, internal linking and technical accessibility.

  4. 04 · Measurement

    We test and develop

    We track citations, traffic, enquiries and conversions, then update the most important pages.

Honest principles

What GEO can improve — and what it does not guarantee

We build the foundation of visibility

  • A better understanding of your offer and brand
  • More useful pages that can be cited
  • Consistent information across different sources
  • Technical accessibility and up-to-date data

We do not sell empty promises

  • No guarantee of a citation for every query
  • No mass-produced pages without value
  • No fake reviews or artificial mentions
  • No “secret” files that replace a good website

Indicative budget

Choose a scope that suits your company's stage

01

GEO audit

Technical analysis, entities, content, test questions, comparison with competitors and a priority list.

from 1,500 PLN
02 · Most popular

GEO Foundation

An audit, improvement of key pages, company data, schema, answer structure and measurement set-up.

from 4,000 PLN
03

GEO Growth

Full implementation plus regular creation, updating and measurement of expert content.

from 2,500 PLN / mo.

Prices are indicative. The scope depends on the size of the website, number of languages, quality of existing content, available data and publication frequency.

FAQ

Frequently asked questions about GEO optimisation

Does GEO replace regular SEO?

No. Good SEO remains the foundation, because generative systems use search engine indexes, quality-assessment mechanisms and public sources. GEO complements SEO with clear entities, citation readiness, evidence and monitoring of AI answers.

Can a company's presence in ChatGPT be guaranteed?

It is not possible to honestly guarantee a specific citation or answer. You can, however, remove technical barriers, increase the credibility of your sources and prepare content that answers user questions better.

Do we need an llms.txt file?

Google does not use llms.txt for visibility in AI Overviews or AI Mode. Such a file may be an additional tool for certain systems, but it does not replace an indexed website, useful content and correct crawler settings.

How long does implementation take?

An audit usually takes from a few days to two weeks. A basic implementation most often takes 3–6 weeks, depending on the number of pages, languages and the expert materials needed.

How do you measure GEO results?

We combine data on visits from AI services, cited pages, test queries, brand visibility, conversions and traditional SEO results. In Bing Webmaster Tools you can also analyse the AI Performance report, if it is available for your account.

Can you work with our existing WordPress site?

Yes. We usually implement GEO on an existing site: we improve structure, content, data and integrations without the need to build a website from scratch.

Let's check whether AI can find and describe your company correctly

Order a GEO audit