Analytics audit
Accounts, tags, consent and conversions — with a list of errors and fixes.
from 600 PLN
NEXALYQ · GA4 · Consent Mode v2 · Server-side
We set up GA4 and Google Tag Manager, connect your consent banner to Google with Consent Mode v2 and implement server-side tracking. You see which campaigns and sources really bring enquiries and sales.
What we set up
We configure GA4 through Google Tag Manager: events, key events, parameters and tidy accounts and permissions.
We connect your consent banner to Google tags. Since March 2024, Google has required Consent Mode v2 from EEA advertisers who want to measure conversions and use remarketing.
A server-side GTM container sends data to GA4, Google Ads and Meta through your own domain. Measurement is more stable, and you control what data reaches each tool.
Google Ads conversions with enhanced conversions, plus Meta Pixel with the Conversions API and event deduplication.
WooCommerce events — product, cart, purchase — as well as form submissions and clicks on phone numbers or e-mail.
A Looker Studio report with traffic sources, enquiries, sales and customer acquisition cost in one place.
Scenario
When it is worth it
When GA4 shows different numbers from your store or CRM, campaigns optimise for the wrong conversions, your cookie banner does not pass consent to Google or you do not know which source brings enquiries.
Without accurate measurement, Google and Meta ads learn from incomplete data.
Measurement and privacy
Server-side tracking does not bypass consent: when a user declines, data is limited according to their choice. The wording of your privacy policy and the legal basis for processing are best agreed with a lawyer — we handle the technical implementation.
Implementation
We review accounts, tags, consent, duplicate events and gaps between GA4 and your sales.
We agree on the list of events and conversions and which data goes to which tools.
We configure GTM, Consent Mode and the server, and check every event in preview mode and DebugView.
We build a report, show you how to read it and keep tracking working after changes to the site.
Indicative budget
Accounts, tags, consent and conversions — with a list of errors and fixes.
from 600 PLNA full setup through Tag Manager with Google Ads and Meta conversions.
from 1,500 PLNServer GTM, your own tracking domain and the Meta Conversions API.
from 2,500 PLNThe first consultation is free. Prices are indicative; the final proposal will define the scope and taxes. Hosting for the GTM server, for example on Google Cloud or with a specialised provider, and any paid consent banner are paid by the client. We do not provide legal advice.
FAQ
It is how your site tells Google about a user's consent choices. Version 2 added the ad_user_data and ad_personalization signals. EEA advertisers need it for measurement and remarketing in Google Ads.
No. The server respects the user's decision: without consent, data is limited. You get more stable measurement and control over your data, not a way around consent.
Not always. For a small website, a well-configured GA4 and Consent Mode are often enough. A server makes sense for a store, a larger ad budget or many tools.
Some people decline consent, some block scripts, and GA4 and your store count events differently. We show where the gaps come from and fix the ones caused by setup errors.
We work with popular consent banners and with WooCommerce. If your current banner does not support Consent Mode v2, we will advise what to change.
It depends on the number of events, ad accounts and tools. We give a timeline after the tracking audit.